Designing a Search Engine Friendly Website
Ultimately, the Internet users are the people who are going to purchase your products and services, not the search engines. This is typically where the problem initially lies, because online visitors will not be able to find your Website if it is not constructed with both the visitors and the search engines in mind. Just because you may have spent thousands of dollars to have a beautifully designed Website, does not mean it will automatically generate lots of online visitors and become profitable.
In other words, a search engine friendly Website is first and foremost user-friendly, designed and written for your human visitors first (primary audience). Then the site can be tweaked so that is can be easily indexed by the search engines (secondary audience). The phrase "search engine friendly Website means that the Website programmer is following the rules set forth by the search engines, in order for high keyword rankings to be achieved.
Here are a few highly effective strategies for designing a search engine friendly Website:
1. Keep HTML code and the Website simple and easy to navigate.
Try to create Websites that are basic .html or .htm page files, without using any type of JavaScript or other dynamic design styles. Javascript creates a lot of code between the header tags, pushing down the text that search engines would crawl first. Placing the script code in an external file reduces the code to just one line.
2. Reduce image sizes.
Too many images or very large images on your Web page will slow down the loading time of your Website. Make sure your images have a resolution of 72dpi. You can also slice large images into smaller pieces with your graphics editor.
3. Allow search engine spiders to find important Web pages from any page.
Place text links of your main Web pages at the bottom of each of your Web pages, so spiders can find your inside pages. Create a Site Map page with all of your Web pages listed on one page, and link to it from your homepage. You can also create a Google Sitemap .xml file using the Google Sitemaps program, so Googles crawlers can find all of your Web pages easier.
4. Try not to use cookies on your Website.
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in your Website not being indexed at all. Another thing that will stop search engines from finding the sub pages of your site is requiring cookies. Sure cookies and/or session ids may be necessary to track visitor activity, but you can make an exception for search engines. Search engine crawlers do not like cookies. Don't require them to accept them or they will simply leave.
5. Do not use frames anywhere on your Website.
This is an HTML tag created that allows designers to display two or more Web pages at the same time. The perception is that frames can improve Website navigation, but they are browser-dependant and do not create search engine friendly Websites. Most search engines do not index framed pages. Frames only allow search engine crawlers to see 1 Webpage, when there is actually 20 Web pages on a site.
6. Do not place your Website entirely in flash.
Search engines cannot read Websites built as Flash movies. They cannot read text in a movie file, and also only recognize a 20-page Website for example as only 1 Web page. It is best to create separate HTML page files for your photos, graphics and content, in order to have a search engine friendly Website.
7. Write content on each Web page.
Write a summary paragraph of at least 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your Website visitors.
8. Do not create doorway pages.
Doorway, or gateway pages, means a "fake" Web page is created to rank well for a selected keyword term and redirects Website visitors to another, "actual" page on a companys Website. Doorway pages are those generated automatically from a template and is considered spam and penalized by the majority of search engines.
Wendy Suto is president and CEO of Search Circus, Inc., in Cleveland, Ohio. She keeps pace with the latest optimization, link building and article submission tactics. As a certified search engine optimization consultant, she teaches SEO classes throughout Cleveland, Ohio.Chicago Condo Search
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In other words, a search engine friendly Website is first and foremost user-friendly, designed and written for your human visitors first (primary audience). Then the site can be tweaked so that is can be easily indexed by the search engines (secondary audience). The phrase "search engine friendly Website means that the Website programmer is following the rules set forth by the search engines, in order for high keyword rankings to be achieved.
Here are a few highly effective strategies for designing a search engine friendly Website:
1. Keep HTML code and the Website simple and easy to navigate.
Try to create Websites that are basic .html or .htm page files, without using any type of JavaScript or other dynamic design styles. Javascript creates a lot of code between the header tags, pushing down the text that search engines would crawl first. Placing the script code in an external file reduces the code to just one line.
2. Reduce image sizes.
Too many images or very large images on your Web page will slow down the loading time of your Website. Make sure your images have a resolution of 72dpi. You can also slice large images into smaller pieces with your graphics editor.
3. Allow search engine spiders to find important Web pages from any page.
Place text links of your main Web pages at the bottom of each of your Web pages, so spiders can find your inside pages. Create a Site Map page with all of your Web pages listed on one page, and link to it from your homepage. You can also create a Google Sitemap .xml file using the Google Sitemaps program, so Googles crawlers can find all of your Web pages easier.
4. Try not to use cookies on your Website.
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in your Website not being indexed at all. Another thing that will stop search engines from finding the sub pages of your site is requiring cookies. Sure cookies and/or session ids may be necessary to track visitor activity, but you can make an exception for search engines. Search engine crawlers do not like cookies. Don't require them to accept them or they will simply leave.
5. Do not use frames anywhere on your Website.
This is an HTML tag created that allows designers to display two or more Web pages at the same time. The perception is that frames can improve Website navigation, but they are browser-dependant and do not create search engine friendly Websites. Most search engines do not index framed pages. Frames only allow search engine crawlers to see 1 Webpage, when there is actually 20 Web pages on a site.
6. Do not place your Website entirely in flash.
Search engines cannot read Websites built as Flash movies. They cannot read text in a movie file, and also only recognize a 20-page Website for example as only 1 Web page. It is best to create separate HTML page files for your photos, graphics and content, in order to have a search engine friendly Website.
7. Write content on each Web page.
Write a summary paragraph of at least 250 - 500 words of text for the top of each web page. Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. Aim to please the search engines as well as your Website visitors.
8. Do not create doorway pages.
Doorway, or gateway pages, means a "fake" Web page is created to rank well for a selected keyword term and redirects Website visitors to another, "actual" page on a companys Website. Doorway pages are those generated automatically from a template and is considered spam and penalized by the majority of search engines.
Wendy Suto is president and CEO of Search Circus, Inc., in Cleveland, Ohio. She keeps pace with the latest optimization, link building and article submission tactics. As a certified search engine optimization consultant, she teaches SEO classes throughout Cleveland, Ohio.Chicago Condo Search
Amp Beauty Spa
Dogs
Pool Ball Cleaner
American Diet Fat Heart Low Ociation
Bath And Body Gift Basket Wholesale
Dental Office Poster
Custom Silk Flower Arrangement
Medieval Halloween Costume
Upload Videos
Mandrake Linux Cd
Rhodes Scholarship Application
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Carpet Commercial Floor Shaw
Lord Of The Rings Desktop Wallpaper
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English Song Karaoke
Costume Dress Fancy Pirate
Basketball Indiana Man
Candlestick Lamp
Marine Toy For Tots Foundation
Celebrity
Century 21 Florida
Nevada Probate
Gmac Loan Mortgage
2005 Lexus Rx330
Party Set Table Tea
Construction Road Work
02 Kit
Mta Mortgages
Flower Shop Dallas Texas
Columbus Indiana Obituary
Caribbean Legend Royal Sea
Snowing Cartoon
Myrtle Beach Time Share
State Of Michigan Grants
Michigan Obituary
Recette Mousse Chocolate Au Lait
Yoga Surf Retreat
20 Add Cart Shopping Site Web
Bed And Breakfast Albany Georgia
Commercial Credit Check
Carpet Discount Shaw
Evil Drawings
10 Ben Cartoon Movie
1 Hills Mtv Season
Ipod Earpod
10 Issue Ls Magazine
Crazy Frog Screensaver
Cartoon Network Mexico
Address Email Find Number Phone
Simba Toys
Halter Slip
Motel For Sale Florida
Superior Court Long Beach Ca
Parkinsons Disease And Rehabilitation
Soccer
Us Government Home Foreclosure
Christmas Card Free E Card
Karaoke Revolution Volume 1
Ebay Stock History
Sail Boat Manufacturer
Swing Dance San Diego
Active Speed
Boat Kit Model Sail Wood
Massachusetts Hiking Trail
Mobile Phone Dangers
University Of Iowa Hawkeyes
Free Massage Oil
Money Cash
Exercise Loss Toning Weight
Floor Lamp Modern
Training Coordinator Jobs
California County Day Orange Spa
Sea Glass Chronicle Whisper From The Past
Cosmetic Surgery Colorado Springs
Tucson Properties
Private Label Wholesale Cosmetic
Real18
Fresh Cut Flower
Cheap Flight Portland
Body Care Natural Product Skin
Oil Of Olay Sample
Spire Condo Toronto
101 Cafe Restaurant
Southwest Airline Ticket Reservation
Atlanta Foreclosure Georgia Home In
1 4 Scale Gas Engine
Psychic Readers Information
Mojo Decoys
Minnesota Professional Liability Insurance
Concert Damien Rice Ticket
Absolutely Free No Ringtone Subscription
007 James Bond Gift Set
Asian Atlanta Spa
Temecula Olive Oil Company
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Best Low Fat Diet
04 Answer Interview Job Question
10 2005 Box Movie Office Top
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